For thousands of years humans have relied upon the therapeutic properties of plants for treating a wide spectrum of ailments. Today, medicinal plants are still an important component for ensuring ones healthy and mindfulness, with natural health products or herbal supplements sales representing a 7.45 billion USD industry in North America in 2016. Increased demand for medicinal plant products has led to increased pressures being placed on wild populations due to over-harvesting. Furthermore, these populations are also increasingly becoming threatened or endangered due to habitat loss and climate change. To address this complex issue, GRIPP is currently working to ensure that medicinal plant populations remain for future generations by developing in vitro technologies which promote sustainable cultivation of medicinal species as well as their long-term survival in the wild.